Reformation
London Fashion Week aims to ignite a cultural movement in London and provide a platform for a diverse range of the best of British designers and brands.
With 2024 marking 40 years of London Fashion Week (LFW), this year celebrates London's iconic position as a world leading cultural capital, with thriving creative community. LFW40 will spotlight London's creativity and the city as a cultural hub, in addition to nurturing emerging talent.
This Friday 13th and Saturday 14th September between 12pm - 8pm, head to the Piazza to discover the immersive 'EXPLORATIONS IN BLUE' pop up by Principal Partner of London Fashion Week, 1664 Blanc.
As part of the British Fashion Council's City-Wide Celebration, 1664 Blanc invites style connoisseurs and fashionistas to don their most iconic blue outfit and strut the 1664 Blanc catwalk for the chance to win a pair of tickets to a LFW show this September. Serving the super premium 1664 Blanc from its airstream and with a specially curated space featuring a catwalk and glambot, just a stone’s throw away from the LFW shows at 180 The Strand, everyone can take a front row seat and soak up the magical LFW atmosphere in one of the world’s most loved fashion capitals.
Continuing its support of BFC NEWGEN designers - the British Fashion Council’s longest standing talent support scheme, 1664 Blanc will partner with award-winning British Nigerian designer Tolu Coker, heralded as one to watch, to create a limited-edition print tote bag inspired by her S/S 2025 collection.
Those who visit 1664 Blanc in Covent Garden will have the opportunity to pick up the special creation and take home a piece of LFW. Alongside this, visitors can also enjoy socialising with a 1664 Blanc and Le Journal Bleu - the second edition of the bespoke Blanc newspaper designed especially for LFW to commemorate 40 years with exclusive features including an interview with Tolu herself.
📍 44 Monmouth Street
Discover luxury, slow-fashion womenswear brand and an official London Fashion Week designer, Odd Muse on Monmouth Street. The brand focuses on having pieces in your wardrobe that will last forever, bridging the gap between fast fashion and unattainable luxury with timeless pieces.
Shop the latest must-have pieces and collections in-store.
Live throughout London Fashion Week, terms and conditions apply
📍 35 The Piazza
🗓 Friday 13th September
This London Fashion Week, STEREO welcomes the award winning HE.SHE.THEY., a house and techno rave for everyone of all sexualities, races and genders.
Creating an environment free from prejudice, where people can be people, HE.SHE.THEY flies the flag internationally for the best in house and techno. Visit STEREO on Friday 13th for a night to remember, full of good vibes. Come as you are or in a full look, unapologetically yourself.
📍 117 Long Acre
🗓 13th-17th September
This London Fashion Week, Whistles invites you to celebrate the launch of their Autumn Winter 24 collection at their store on Long Acre.
Shop the new season with 20% off your purchase.
Visit Russell & Bromley on Long Acre this London Fashion Week for in-store shopping events from 13th - 15th September. Explore the Autumn 24 collection with a complimentary cocktail in hand and get involved with the lucky dip game for the chance to win exclusive mystery gifts and prizes when you shop.
As the Official Jewellery Partner of London Fashion Week Spring/Summer 2024, head to Pandora on James Street to discover new collections, explore the latest jewellery trends and add a touch of sparkle to your street style look.
📍 31 Monmouth Street
Discover the new Floe Collection in-store at Astley Clarke. The new collection features wearable sculptures inspired by the smooth fluidity and spiral formation of ribbons. With undulating, organic shapes and interlocked freshwater Pearls for a statement worthy style, the new collection is a must-have this London Fashion Week.
